The founders of Simply Energy Limited have re-positioned under a new group structure, Simply Group, as they broaden their services to be the preferred innovation partner for energy and utility market participants responding to technology-led disruption.
Simply Group specialises in agile product development, bringing together the group’s resources and decade of experience in designing and implementing innovative energy solutions. Simply Energy Limited, now known as Simply Energy Solutions, works with independent generators, retail clients and commercial energy consumers. TENCO-EBS is expanding the network and utility solutions it provides to property groups. Both companies will leverage the highly scalable energy billing platforms designed by Axos Systems, a partly-owned subsidiary.
Stephen Peterson, co-founder and CEO, says, “All industries are looking for ways to use cloud-based services to unlock value in fixed assets and optimise the use of data and services, whether that’s property groups, water companies, network companies or generators, and respond to the demands of more empowered customers. Established generator-retailers need to embed innovation into their business models, something which can be easier said than done. Simply Group combines the skills, experience and innovative mind-set to help clients adapt to market changes and opportunities faster.”
Since 2006 the Simply Energy group of companies have applied cloud-based IT infrastructure and software as a service to meet customer relationship management, billing, data management and settlement requirements for an increasing number of established and non-traditional energy clients, resulting in multiple year appearances in the Deloitte Fast 50 and EECA awards.
Murray Dyer, co-founder and Commercial Director, says “The landscape of New Zealand’s energy industry has shifted substantially since this business was established in 2006. During that time, long held assumptions that electricity generation and retail supply needs size and fixed assets to be successful have been overturned in favour of agility and speed to market. We’re now working with, and looking for more, partners in New Zealand and Australia who can leverage our agility, domain knowledge and technology platforms, rather than focus solely on electricity retail services.”
The creation of Simply Group and related companies is supported by several new roles and appointments, including:
- Sean Hannah, has been appointed to the newly created role of Head of Technology. Sean joins from Spark and leads an expanded IT team developing agile solutions.
- Edward Falloon is CEO at Axos Systems which has developed and licenses the Axos Billing and Axos Datahub products. These cloud-based meter data management and energy billing systems enable energy retailers and network companies to support innovative products and services driven by smart meters and smart networks.
- James Hutchins and Nick Price were appointed in 2015 as general managers of Simply Energy Solutions and TENCO EBS respectively, providing additional flexibility for the founding directors to focus on the next wave of business and product development.