The founders of Simply Energy Limited have re-positioned under a new group structure, Simply Group, as they broaden their services to be the preferred innovation partner for energy and utility market participants responding to technology-led disruption.
Simply Group specialises in agile product development, bringing together the group’s resources and decade of experience in designing and implementing innovative energy solutions. Simply Energy Limited, now known as Simply Energy Solutions, works with independent generators, retail clients and commercial energy consumers. TENCO-EBS is expanding the network and utility solutions it provides to property groups. Both companies will leverage the highly scalable energy billing platforms designed by Axos Systems, a partly-owned subsidiary.
Stephen Peterson, co-founder and CEO, says, “All industries are looking for ways to use cloud-based services to unlock value in fixed assets and optimise the use of data and services, whether that’s property groups, water companies, network companies or generators, and respond to the demands of more empowered customers. Established generator-retailers need to embed innovation into their business models, something which can be easier said than done. Simply Group combines the skills, experience and innovative mind-set to help clients adapt to market changes and opportunities faster.”
Since 2006 the Simply Energy group of companies have applied cloud-based IT infrastructure and software as a service to meet customer relationship management, billing, data management and settlement requirements for an increasing number of established and non-traditional energy clients, resulting in multiple year appearances in the Deloitte Fast 50 and EECA awards.
Murray Dyer, co-founder and Commercial Director, says “The landscape of New Zealand’s energy industry has shifted substantially since this business was established in 2006. During that time, long held assumptions that electricity generation and retail supply needs size and fixed assets to be successful have been overturned in favour of agility and speed to market. We’re now working with, and looking for more, partners in New Zealand and Australia who can leverage our agility, domain knowledge and technology platforms, rather than focus solely on electricity retail services.”
The creation of Simply Group and related companies is supported by several new roles and appointments, including:
Sean Hannah, has been appointed to the newly created role of Head of Technology. Sean joins from Spark and leads an expanded IT team developing agile solutions.
Edward Falloon is CEO at Axos Systems which has developed and licenses the Axos Billing and Axos Datahub products. These cloud-based meter data management and energy billing systems enable energy retailers and network companies to support innovative products and services driven by smart meters and smart networks.
James Hutchins and Nick Price were appointed in 2015 as general managers of Simply Energy Solutions and TENCO EBS respectively, providing additional flexibility for the founding directors to focus on the next wave of business and product development.
We are delighted to be finalists in the Deloitte Energy Excellence Awards 2015. Simply Energy features in two categories, ‘Innovation in Energy’ and ‘Energy Executive of the Year’ for our CEO Stephen Peterson.
These awards recognise excellence and achievement across the electricity, oil, gas and petroleum industries. Winners will be announced in August.
Wellington, 7th November 2013 – The team at specialist electricity generator – retailer, Simply Energy, is delighted to be named for the fourth year running in the 2013 Deloitte Festival of Fast Growth held in Auckland last night and expressed their appreciation of the great client base they are working with.
Simply Energy was placed 45th for 2013, after coming 32nd at the 2012 Fast50, 26th in 2011 Fast50 and 7th in the 2010 Fast50. It is a great achievement to be a Fast50 finalist four years in a row and joins a very select group of companies that have sustained high growth in the Fast50 for four consecutive years.
Murray Dyer, founding commercial director at Simply Energy comments: “We are delighted to be included in the 2013 Deloitte Fast50 index. We have matured a great deal over the last 18 months into a mid-sized business with proven systems, processes and a track record of identifying and implementing innovative solutions for our clients that is enhancing their business options, profitability and asset values.
We very much appreciate the on-going support of our clients and of course our team. We are lucky to have a very good team of people at Simply Energy delivering great products and services for our clients, we facilitate an important role in the market that is very different from the mainstream retailers by focusing on the provision of wholesale market solutions.
Established in 2005, Simply Energy has an enviable reputation for providing bespoke retail solutions, independent generators and commercial clients with expert services and innovative electricity generation and retail solutions.
The 2012 EECA awards are to be held on Wednesday night 23rd May at The Langham Hotel in Auckland and Simply Energy is delighted to be a finalist in the Innovation Award Category.
For the second consecutive EECA awards Simply Energy is again the only electricity retailer to be nominated as a finalist, the 2012 nomination backs up Simply Energy’s nomination from the 2010 EECA awards as a finalist in the Renewable Energy Category.
The EECA Awards celebrate organisations and individuals who have demonstrated excellence and innovation in energy efficiency or renewable energy. This year, nearly 90 entries were received. Collectively the entries will deliver energy savings, or generate energy, worth more than $60 million over the life of the projects.
Simply Energy has been nominated as a finalist for their innovative white label retail services. Simply Energy developed and is providing these white label retail systems and services to distributed renewable generation projects and assets. This has enhanced the return on these assets to commercially assist the development of new independent renewable energy projects.
Murray Dyer Commercial Director at Simply Energy comments that we first rolled this out two years ago as part of our management services for some small scale hydro generation projects. However this product has evolved and been packaged up as “white label retail service”. We are currently supporting 4 generation clients with these specific services that operate geothermal, hydro and landfill gas generation assets throughout New Zealand. We also have another half a dozen generation assets that we manage into the wholesale market.
Murray goes onto say that Simply Energy is able to provide our independent generation clients with bespoke solutions to retail their electricity to end consumers. Our solution provides all the systems, processes and resources to interface and comply with the complexities of the electricity wholesale market. This provides our clients with greater options and value for their energy encouraging greater investment in renewable generation which is an exciting space to be in.
About Simply Energy – specialist electricity generation and retail supply services
Established in 2005 Simply Energy is New Zealand owned and operated company, we are a licensed generator and retailer providing innovative electricity market solutions for commercial customers. We have a specialist team of experts in Wellington and Auckland combined with our New Zealand Electricity Market licenses, systems and processes to provide market solutions and deal structuring for independent generators; commercial and industrial energy users; property companies; and electricity network companies.
Wellington, 10 November 2011 – The team at specialist electricity retailer, Simply Energy, is celebrating today after being named for the second year running in the Deloitte Fast50 Awards in Wellington last night.
Simply Energy was named a very respectable 26th in the 2011 Fast50 after a 7th placing in the 2010 Fast50, it is a great achievement to back up with year on year growth in a sophisticated and mature business sector.
Established in 2005, Simply Energy has an enviable reputation for providing independent generation and commercial clients with expert services and innovative electricity solutions.
Murray Dyer, founding Commercial Director at Simply Energy comments: “We are delighted to be included in the Deloitte Fast50 index for a second year running, we are gaining real momentum in the industry and it is a great recognition for the hard work and dedication of our team and the support of our clients, who are our greatest advocates”.
“We are operating in an $8 billion dollar per annum sector and have hardly scratched the surface, we are very excited by what we believe we can achieve with our unique business model and a great team combined with our growing track record and financing in place for real growth”.
Wellington, 23 November 2010 – The 2010 EECA awards are to be held on Thursday night 25th November at The Langham Hotel in Auckland and Simply Energy is delighted to be a finalist in the Renewable Energy category. The awards are to recognize New Zealand’s most innovative energy-saving and renewable energy projects.
Murray Dyer Commercial Director for Simply Energy comments that “we are delighted to be the only electricity retailer that is a finalist in the 2010 EECA Award’s. This will provide broader recognition for Simply Energy as being a very innovative retail business focused on developing value added services and structured solutions for our clients as a specialist generation retail business”.
The EECA Awards celebrate organisations and individuals who have demonstrated excellence and innovation in energy efficiency or renewable energy. This year, nearly 100 entries were received across the categories with Simply Energy in very good company with other finalists.
Simply Energy’s project involved commercialising renewable energy generation projects through implementation of direct supply structures. The first of these self supply structures was between Clearwater Hydro’s Mangapehi generator and Charlies Trading Company supply arrangement.
Murray Dyer goes onto say that “since we first implemented this structure with Mangapehi we have now rolled this out to a number of clients including the Ministry for Environment’s head office. This direct hedge structure has provided a mechanism to support Clearwater Hydro’s business resulting in further hydro generation assets being developed by Clearwater”.
Simply Energy now has 7 generation assets under management with a pipeline of new renewable energy projects that is enhancing New Zealand’s clean tech sector and investment in renewable generation.
Wellington, 28 October 2010 – The team at niche electricity retailer, Simply Energy, is celebrating today after being named in the Top 10 at the Deloitte Fast50 Awards in Wellington last night.
Established in 2005, Simply Energy has become an important contributor to the New Zealand electricity industry and provides specialist generation-retail solutions to independent generators and commercial clients.
A combination of international expertise, a unique business model and an innovative portfolio of products and services has seen Simply Energy consistently achieve triple digit sales growth for the past three years and generate a profitable return since 2008.
Murray Dyer, founding Commercial Director at Simply Energy comments: “We are delighted to be included in the Deloitte Fast50 index, it is a great recognition for the hard work and dedication of our team over the last few years.
“What is especially rewarding is that we have successfully developed and implemented a strategy based purely on innovative products and services.
“In fact, from the beginning, we set out to take our business model, products and services as far away from the standard vanilla tariffs of the incumbents as we could, by offering structured value-add services. This unique approach is generating real momentum for Simply Energy with an ever increasing number of client referrals.
“The most exciting thing for Simply Energy is that we have barely scratched the surface of this $5 billion dollar per annum sector and it is entering into a major period of transition.
“This industry transition is around the recent market reforms, development of a futures market along with the roll out of smart metering, demand management technologies, the improving economics of embedded clean-tech generation technologies and development of sector specific niche products and services. We see a very bright future for an innovative service focused company, such as Simply Energy, that is unencumbered with legacy systems and business practices.
“We credit our success to our valued and sophisticated clients that understood and bought into the Simply Energy value add approach, these clients are now acting as great advocates for us in the market that will help us remain in the Deloitte Fast50 for years to come.”